You know that BI dashboards can help you market better, but how exactly? Let’s say you’re going through a lot of irrelevant and confusing data to make marketing decisions. If you’re unable to quickly and rapidly identify the information you need, dashboa....

The demand for reports that can help with analysis into the Why, Where and When of decisions is as real as the challenge to brand with meaningful insights. Brand management is more complex now with selling encompassing physical and online spaces. Brand manager....

The sun is setting on the general marketing email blasts and segmentation based on demographics. Marketing content and strategies have now woken up to customer personalization as the driving force for better revenue. With digital commerce growing exponentia....

Here’s the first great thing about omnichannel engagement – it’s seamless. When your business takes up the omnichannel approach, you’re able to offer a consistent, customer intuitive experience that is hassle free irrespective of the channel customers ....

It goes without saying that businesses accumulate huge volumes of data from multiple sources. Data is gathered from websites, social media, apps, advertising and marketing channels, physical stores and more. However, a very small percentage of all this data is....