Title Digital Marketing Manager
Location Pune
Job Information

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities:

  • To lead a team of SEO Specialists and manage current clients.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Should be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.
  • Design, build and maintain our social media presence
  • To increase site authority through trusted and natural link building, and meeting/surpassing client conversion goals.
  • To train existing team on the latest developments in SEO.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Create reports, SEO audits for the company & manage SEO tools for the company.
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