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Email Marketing Executive

Title Email Marketing Executive
Job Information

Job Summary

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.

Primary responsibilities

  • Create email marketing campaigns to promote products or services
  • Ensure marketing message is conveyed clearly and delivered properly to prospects
  • Ensure messages are sent in proper form and template
  • Proofread emails for clarity, grammar, and spelling
  • Develop a personalization strategy
  • Include specific graphics, incentives, and detailed descriptions
  • Review messages for brevity
  • Send messages to those who have opted in for messages
  • Ensure messages are mobile-friendly
  • Create database of emails for lead generation
  • Follow up on interested respondents
  • Purge non-deliverable email addresses and opt-outs
  • Include persuasive ‘call-to-actions’ in advertisements and promotions
  • Place orders for products
  • Design and write press releases
  • Track and analyse direct and interactive marketing campaigns
  • Use statistical analysis and reports to create campaigns
  • Coordinate and monitor the maintenance, integrity, and security of several databases

B.com with excellent communication

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