Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Should be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.
- Design, build and maintain our social media presence
- To increase site authority through trusted and natural link building, and meeting/surpassing client conversion goals.
- To train existing team on the latest developments in SEO.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insight.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Create reports, SEO audits for the company & manage SEO tools for the company.