Marketing Personalization Solutions
Customer is King is the often-said idiom that resonates through Marketing without fail. Pampering customers involves understanding their personal preferences and reacting accordingly. Marketing personalization essentially entails several factors like offering a vast product range and varieties, multiple brands, offers and deals and a technologically advanced shopping experience.
Marketing personalisation is an approach that requires putting together multiple marketing campaigns targeted to the customer segment and managing them effectively. It also calls for a process that ensures smooth lead generation along with customer retention.
Centurysoft’s Marketing Personalization solutions enable you to bring the personalized touch, product and shopping managers combined with easy payment terms making the entire shopping experience as close to the customer’s preferences as possible. Personalizing marketing establishes brand confidence, building trust and connections that turn the wheels for customer advocacy.
Using our Marketing Personalization solutions, you can enable your business to leap ahead in marketing strategy and benefit from the following:
- A single powerful marketing platform :
We deploy a marketing platform that effortlessly connects various campaigns and manages them with efficiency.
- Automated marketing and scheduling :
Our solutions save costs and time by automating your marketing campaigns, tailoring content for each campaign and generating emails depending on the campaign goals and customer preferences.
- Lead capturing through conversation flow :
Our AI enabled chatbot captures and feeds leads into the CRM based on interaction with prospects and how they qualify.
- Easy payment options :
We offer localized and global payment channel integration in order to support payments from local financial bodies as wells as facilitate a global payment system.